By IvicaS 
Loei: The Coolest Thailand Province You’ve Never Heard Of (But Should Totally Visit)
Wait, where? Exactly. While everyone flocks to Phuket’s beaches or Chiang Mai’s temples, there’s a low-key stunner hiding in plain sight up in Thailand’s northeast: Loei (pronounced Lur-ee). With misty mountain air, no beach bums in sight, and just the right mix of weird and wonderful – Loei is where you go to fall in love with Thailand all over again (or for the first time).
Whether you’re into eco-tourism, cultural festivals, or simply bragging about places no one else has heard of, Loei delivers with altitude and attitude.
Where is Loei, and Why Should I Care?
Where is Loei located?
Loei sits in the northeastern region of Thailand, bordering Laos. It’s part of the Isaan region – Thailand’s often-overlooked, culture-rich heartland.
Why should I visit Loei?
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It’s one of the few Thai provinces with actual winter-like temperatures.
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The air is so fresh, even your lungs will thank you.
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It’s packed with mountains, national parks, and offbeat cultural experiences.
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Basically, it’s like if Chiang Mai and Pai had a quiet, artsy cousin who reads poetry and makes their own kombucha.
What are the Top Things to Do in Loei?
1. Conquer Phu Kradueng National Park
If you’re into scenic hikes, waterfalls, pine forests, and Instagram-worthy sunrise shots – Phu Kradueng is your spiritual home. At over 1,300 meters high, it’s a bit of a climb (okay, a lot), but you’ll be rewarded with jaw-dropping views and perhaps the best tent-camping experience in Thailand.
Pro Tip:
Wear proper hiking shoes and start early – unless you enjoy the sensation of leg cramps by lunchtime.
2. Meet the Ghosts of Phi Ta Khon Festival
Every year, Dan Sai district throws a party so bizarre it makes Halloween look like a book club meeting. Phi Ta Khon is Loei’s iconic ghost festival where locals dress up in colorful, devilish masks and dance in the streets like possessed marionettes.
What’s the deal with the masks?
The festival blends Buddhist traditions with local animism. Think of it as spiritual Mardi Gras meets Thai folklore.
When is it?
Usually in June or July (dates vary), depending on lunar calendars and local weather. So yeah, plan ahead – or talk to a shaman.
3. Chill Out in Chiang Khan
Chiang Khan is the sleepy riverside town that dreams are made of. With a laid-back walking street full of wooden shophouses, bicycle rentals, cute cafés, and morning alms to monks along the Mekong, it’s Old Thailand at its most Instagrammable.
Bonus points:
You can walk to the river and say “hello” to Laos across the water. They probably won’t hear you, but hey – international friendship!
4. Phu Ruea: The Coldest Spot in Thailand
If you think Thailand doesn’t get cold, visit Phu Ruea National Park in winter. It’s so chilly, you’ll see frost on the ground and locals wearing parkas like they’re about to summit Everest.
Phu Ruea means “Boat Mountain,” because its peak looks like an upside-down boat. This isn’t just clever – it’s also scientifically accurate (and a bit poetic).
5. Visit Wat Neramit Wipatsana
You know those gorgeous Thai temples that look like they were built by divine Pinterest boards? Yeah, Wat Neramit Wipatsana is one of them. Red sandstone, detailed murals, and serene surroundings make it worth the detour.
Best part?
Unlike temples in Bangkok, this one won’t be full of sweaty tourists in elephant pants. You might even have it all to yourself.
Does Loei Really Get Cold?
Yes! Like, actual sweater weather.
While most of Thailand spends December sweating under ceiling fans, Loei’s mountain areas dip below 10°C (50°F). Some mornings even see frost!
Locals bundle up like they’re in Siberia, tourists sip hot tea in misty cafés, and somewhere in the background – Mariah Carey is definitely playing.
What to Eat in Loei?
You didn’t think we’d forget food, right? Loei’s culinary scene is a delicious blend of Isaan staples, Lao influences, and a dash of mountain freshness.
Must-Try Dishes:
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Khao Piak Sen – A chewy rice noodle soup that feels like a hug.
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Som Tum Pla Ra – Papaya salad with fermented fish sauce. Pungent? Yes. Delicious? Also yes.
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Grilled river fish – Often caught straight from the Mekong. Sustainable and tasty!
Warning:
Isaan food is spicy. Like, “reconsider your life choices” spicy.
Is Loei Good for Backpackers?
Absolutely. Loei is:
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Affordable
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Less crowded than other tourist hubs
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Filled with local experiences you can’t replicate elsewhere
It’s ideal for:
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Solo travelers
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Couples who hike
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Digital nomads who hate crowds
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That guy who insists on “authentic travel” and owns way too many hammocks
Where to Stay in Loei?
From riverside guesthouses in Chiang Khan to eco-lodges near Phu Kradueng, Loei offers something for every budget.
Popular Options:
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Chiang Khan Hill Resort – Boutique charm with river views.
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Phu Kradueng Campgrounds – BYO tent (or rent one there).
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Dan Sai Boutique Hotel – Convenient during Phi Ta Khon mayhem.
And don’t forget homestays! They’re cozy, cheap, and full of local flavor – literally and figuratively.
FAQ
Is Loei safe for tourists?
Yes. Loei is considered very safe. Just watch your step during hikes – and maybe skip the third helping of spicy papaya salad.
How do I get to Loei?
You can fly from Bangkok to Loei Airport or take a bus (about 8-10 hours). If you’re into scenic drives, rent a car and enjoy the views.
What is Loei known for?
Cool climate, mountains, eco-tourism, Phi Ta Khon festival, and Chiang Khan’s charming riverside vibes.
When is the best time to visit Loei?
Between November and February when the weather is cool and dry. Plus, the misty mornings are pure magic.
Fun Facts About Loei
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Loei has more national parks than 90% of Tinder users have travel photos.
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The province’s motto is: “City of the Sea of Mountains, Coldest Place in Siam, and Beautiful Flowers.” Modest, huh?
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You can literally walk from Thailand to Laos and back within an hour (passport and boat required – unless you’re a ninja).
Final Thoughts: Why Loei Deserves a Spot on Your Travel List
Loei isn’t just a detour – it’s a destination. With its fresh air, weird festivals, offbeat charm, and the kind of scenery that makes postcards jealous, it’s Thailand’s cool cousin who doesn’t need the spotlight but always steals the show.
So ditch the crowds, pack a hoodie, and head to Loei before everyone else figures it out. Your lungs, Instagram, and soul will thank you.
Have You Been to Loei?
If you’ve visited Loei (or just added it to your bucket list), we want to hear from you!
👉 Share your stories, favorite places, and funny moments in the comments below.
Have you survived the Phi Ta Khon ghost parade? Cried over a bowl of papaya salad? We’re all ears – and misty eyes.